The free of charge Captivate Radio Productions service is designed to drive both footfall and incremental sales.
Featuring a totally bespoke-to-site music format (as selected by the centre management), interspersed with broadcast quality centre information and announcements, recorded and scheduled by centre management.
Featuring a totally bespoke-to-site music format (as selected by the centre management), interspersed with broadcast quality centre information and announcements, recorded and scheduled by centre management.
- A fully bespoke radio station designed to put your shoppers at ease, and provide information required, as well as re-enforcing centre branding
- No charges for provision of service or equipment
- Instant update of announcements or music format
- Playlist variable by hour of the day and day of the week
- Income paid from suitable third party advertisers
- Incremental sales uplift from on-air advertising
- Increase sales and average sale value
- Increase customer awareness of promotional offers and events
Research shows that customers make around 80% of purchasing decisions whilst in store. This relates not only to the final decision on a pre-considered item, but also importantly to spontaneous buying decisions. In-store radio or using a retail radio is proven to increase sales significantly with examples of increases over 40% being commonplace. - Increase customer awareness of promotional offers and events
In-store merchandising is a well-developed sales tool. When In-store radio is used to highlight the merchandising offer and direct customers to the location in store, experience shows that the offer promoted on radio can achieve up to 3 times the interest of a non In store radio supported merchandise offer. - Ensure administrative compliance with all licensing requirements
There is increasing pressure from the licensing authorities for retailers to comply with licenses covering the broadcast or re-broadcast of music in a public place. Complying with these requirements can be a considerable administrative task for both the individual stores and the support office. Captivate Radio Productions manages this entire task as part of the service. - Achieve higher customer satisfaction by entertaining
People turn to music for relaxation, in fact music is a pre-requisite of setting the scene in many situations. The Captivate Radio Productions player software has the ability to create a positive ambiance helping customers feel more at home and to enjoy their shopping experience. - Ensure that customers are informed on products and services
The product offering is constantly developing and being refreshed. Captivate Radio Productions In-store radio is the ideal vehicle to provide customers with the information on today's product offerings or changes of services. A better-informed customer is more confident in the environment, more likely to be positive in purchases. - Contribute to better staff satisfaction and a professional sales environment
In-store radio has a positive impact on staff. There are examples of staff who are strongly motivated by their company's in store radio product because it helps them to do a better job and makes their environment more professional. - Inform customers of safety and other in store messages
Captivate Radio Productions In-store radio can be used to inform customers on safety or any other specific messages a store may have from time to time. - Reinforce brand positioning statements
The ability to bring already established branding messages into the store and reinforces them with customers when they are in the store and purchasing is a powerful communication tool. - Quality programming
Consistent quality is absolutely vital for in store or retail radio. All programming is pre-planned and mixed to professional standards to ensure consistently delivered sound levels, something not achievable with the simple playing of CD's. - Offer the opportunity to be self-liquidating through external advertising
The strength of performance offered by In-store radio is becoming well recognised by suppliers to the retail networks. It is considered to be a mainline media, and becoming a preferred media choice based on sales success. There is the opportunity to develop advertising revenue for a retail group which will in part or fully fund all operating costs for the service. - Require minimal involvement at store or support office level
The service offering from Captivate Radio Productions is based on the absolute minimum involvement from busy retail store or support office staff. Once all the standards are set with the relevant people, Captivate Radio Productions takes responsibility to manage the entire operation to those standards with regular reporting on all aspects of the operation.
